This allows you to then create insights that track and compare the effectiveness of different ad providers or using different content.Īs an example, let's say we want to use UTM parameters to track the conversion rate of traffic from a particular campaign. One of the most common uses for UTM parameters is to filter down page views to only a single source or campaign. Will automatically capture `?my_custom_utm_source=twitter` Filtering based on UTM parameters You can configure posthog-js to capture any custom query parameters that you want to track by adding them to the custom_utm_params array. Note: Along with being set on events, these UTM properties will also be added to the profile of the user who sent the event. Here's an example of what an event looks like when all 5 UTM parameters are set. Helps identify specific promotions or campaigns, for example, when you run an ad campaign.Ĭan be used to differentiate the same link on different places. Identifies which site sent the traffic, for example, traffic from Google or Facebook.Īllows you to track the type of link was used, for example cost per click, or social sharing. PostHog supports all 5 parameters: Parameter These parameters will then be set as properties on any event that you send to PostHog. PostHog is set up to automatically capture any UTM parameters that are present when a user visits your website. The parameters are attached to a link using query parameters, for example: They are especially useful when running ad campaigns, as nearly every platform will set them when sending traffic to your website. Now a common way to identify where traffic to your website is coming from. These parameters were first introduced by Google Analytics, but are UTM parameters are a set 5 five parameters that allow you to track the effectiveness of marketingĬampaigns across traffic sources.
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